A little about me…
I have fun earning strategic marketing results for small and medium-sized businesses.
Over the past decade I’ve held a variety of roles in the marketing and advertising space: From working inside agencies to leading brand strategy in-house, my experience has shaped me to be a relentless problem-solver. Layering this experience with a nuanced, data-driven approach I can help your business achieve more and let you worry less.
Things I’ve done.
Clarkson College - Brand Marketing
Founded in 1888, Clarkson College had a history, a rock-solid mission, and the best professors in the business. What they didn’t have was clarity on what they did. I helped change that with four words: We Are Health Care
Trek Bicycle - Email Automation
Brands and retailers haven’t always known when you buy, how much and how often. In 2014 I helped Trek Bicycle launch a prototype email marketing system that used customer buying behavior to automatically market to them via email.
Milepost Insurance - Marketing Strategy
Berkshire Hathaway Homestate Companies wanted to start a new insurance brand. This Berkshire behemoth came with a great understanding of their customer’s needs… The only bit left was to actually find them.
Testimonials
“I’ve worked with Alex as an employee and a contractor. He brings an ownership mentality to every project, regardless of role. ”
“Alex has great communication skills that make each project more efficient and effective. ”
“The insight and experience that Alex brings to the table really makes my job easier. ”
Resume
Experience
Director of Marketing
Clarkson College
ClarksonCollege.edu
June 2018 to July 2020
Director of Marketing
Harvest Retail Marketing
Feb 2013 to July 2015
Director of Account Service
Bozell
Bozell.com
July 2015 to June 2018
Project Manager
Bailey Lauerman
BaileyLauerman.com
Jan 2010 to July 2013
Education
B.A. Communication Studies
West Virginia University - ‘00-’04
Volunteer Experience
Vice President
Community Bicycle Project Omaha
April 2019 to May 2020
Board Member
Community Bicycle Project Omaha
May 2018 to May 2019
Contact
Let’s do big things, or little things… All the things. Drop a line and we can talk about things.
